On 9 January 2026, the Bundesrat (German Federal Council). The document Drucksache 8/26 It constitutes the legislative resolution. of the Bundestag regarding the Third Act amending the Act Against Unfair Competition (Drittes Gesetz zur Änderung des Gesetzes gegen den unlauteren Wettbewerb UWG).
This law transposes the EU Empowering Consumers for the Green Transition Directive ((EU) 2024/825, EmpCo Directive) into German law. Its focused content targets greenwashing by expanding the UWG's prohibitions on misleading commercial practices (§ 5 UWG and Annex to § 3 (3) UWG). Key measures include banning or strictly regulating unsubstantiated environmental claims, sustainability labels without independent third-party verification or public authority backing, generic claims like "eco-friendly" without clear substantiation on the same medium, future-oriented assertions (e.g., "climate-neutral by [year]") requiring verifiable plans with measurable targets and independent checks (publicly accessible), claims of climate neutrality based only on carbon offsets, and portraying mandatory environmental compliance as a unique advantage. It mandates clear specification of claim scope (product vs. company) and prohibits misleading whole-product assertions. Primarily B2C-focused, it enhances consumer protection for sustainable choices under the European Green Deal, with private enforcement via competitors and associations.
All important dates: Government draft (RegE): September 34, 2025; Bundestag adoption: December 19, 2025; Bundesrat publication of resolution: January 9, 2026 (plenary consideration January 30, 2026); EU transposition deadline: March 27, 2026; Application/effective date: September 27, 2026.